Learn more about the local consumer behaviors, new search features and tools, industry insights & more that will impact your 2022 strategy.

The bottom Line: There is no magic “success” pill. All the so-called “secrets of success” will not work unless YOU are willing to work!

YouTube Keyword Research Made Easier. With Search Insights YouTube gives creators access to more data on the queries people are searching for and their estimated search volume.

Google Watches For How Sites Fit Into Overall Internet. Google's John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality,.

We first started working on mobile-first indexing a number of years ago. Since then, we've switched to indexing the majority of web pages with Googlebot-Smartphone. Our existing plan was to complete mobile-first indexing by March of this year. In the meantime, after analyzing the sites that are not yet indexed mobile-first...

Google Images is a way to visually discover information on the web. Users can quickly explore information with more context around images with new features, such as image captions, prominent badges, and AMP results.By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your site. You can aid in the discovery process by making sure that your images and your site are optimized for Google Images. Follow our guidelines to increase the likelihood that your content will appear in Google Images search results.

Web navigation and exploration is an area of reasoning wherein users consume and assimilate information from multiple sources like text, images, or other modalities. In addition, it is multi-hop and exploratory in nature where users often use multiple sources to aggregate different facets of information.

The breadth of information available online can both be helpful and frustrating when you’re looking for information. Too often we spend a long time clicking through to and reading many different pages, only to find, for example, that the source is too academic and detailed to get through quickly or doesn’t quite contain what the page title suggests.

In this Ask An SEO, a reader asks: "Is creating a separate article for each city, neighborhood and service the right local strategy?"

How you handle content creation has a serious impact on its ability to rank and convert. Avoid these 21 common errors for the best results. Technology and evolving consumer behaviors are making content creation increasingly challenging.