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Why Digital Marketing?

Why is digital marketing important to your business today?


The world is quickly becoming digital. We in general are starting to recognise the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing.


Digital marketing also known as online marketing or paid marketing is the backbone of marketing for any business today and all these terms just mean that you’re promoting a product online with the hope of starting conversions (i.e., users to sign up for your email list, people to buy your product, etc.).


Let us define digital marketing:

It is the promotion of products or brands via one or more forms of electronic media. It is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Many people think that traditional promotion will soon be replaced entirely.


In laymen terms: Digital advertising is promoting your product or services to people on the Internet.


Something to think about, the largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly.


The following are some of the most common forms of digital marketing:

Website (SEO content)
Blogs
Online Advertising
Viral Marketing
Online video content
PPC (pay-per-click) advertising
Email marketing
Social media (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+, etc.)
Mobile marketing (SMS, MMS, etc.)


Now it must start to become clear to you, every business, company, or organization need digital marketing and the great thing about digital marketing, it is affordable to every business, small or big, local, or national.


Let us break it down a little more!


Digital advertising is promoting your product or services to people searching for what to do, where to go, and what to buy. Your ad can appear on Google, Bing, Facebook, Instagram, twitter, or any of the online communities at the very moment someone is looking for products or services like yours and only pay for results, like clicks to your website or calls to your business.


Show up when people search for what you offer. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.


It’s time for all businesses who have not yet adapted digital advertising to look at the following:
More Cost Effective
Use Content to Connect with Customers
Cater to the Mobile Consumer
Realize Higher ROI and Revenue
Track Your Customer’s Journey
Increased Conversions
Encourage Social Media Engagement
Get More Likes
Get Ahead of Your Competition
Earn People’s Trust


Digital advertising helps a business with the following:

Drive Website Visits
Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.


Get More Phone Calls
Increase customer calls with ads that feature your phone number and a click-to-call button.


Increase Store Visits
Get more customers in the door with business ads that help people find your company online.


The best ads drive real business results, but they also delight people.


Some general advise about digital advertising.


Be authentic.
Start by considering your tone of voice, which can simply reflect your business's personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.


Understand your target audience.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.


Define your theme.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amongst all your ads.


Put your message in motion with video.
82% of mobile traffic is expected to be video by 2021/2. We offer your business different video ad types, placements, and platforms to reach your audience with content that matches the ways they spend their time online.


Remember, set a budget that works for your business


Let us now look at some of the above advantages of digital marketing in more detail.


More Cost Effective
It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel.

 

Use Content to Connect with Customers
Using digital content either sponsored or free allows you to connect with consumers much more effectively than billboards, direct mail, or PR campaigns. The strength of your online presence now directly linked to the success of your business.


Cater to the Mobile Consumer
Technology has evolved so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops. Most adults always have their mobile devices within reaching distance and regularly use them to browse the internet. The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly.


Realise Higher ROI (Return on Investment) and Revenue
By increasing your digital outreach, you can increase your revenue. The more data that you can extract from your outreach campaigns, the better your predictions and subsequently ROI will be.


Track Your Customer’s Journey
Using analytics services like Google analytics, your digital marketing agency will be able to monitor all your customer’s actions, preferences and get a better insight into their behavior. Analytics allow you to build the persona of your customer so that you can offer them the perfect experience.


Increased Conversions
If you have an online business and you are marketing products and services online, you can easily measure your success by incoming traffic that gets converted into subscribers, leads or sales and this way you can calculate and improve your conversion rates.


Encourage Social Media Engagement
If you want your company to grow, you can acquire new clients using various social media channels. Make sure always to target your customers based on their interests, ages, and country. This way, you will be able to better interact with them and encourage engagement through digital media.


Get More Likes
Some people underestimate the importance of social media as part of their digital marketing campaign. The more “Facebook likes” or “tweets” you get, the more your company can grow and build trust and credibility with your customers. It can also bring traffic to your website if you use these channels to inform your followers about discounts, new products, blog posts and company news, etc.


Get Ahead of Your Competitors
Most business have already given up traditional advertising methods and focus instead on Google AdWords’, SEO or social media. With so many competitors out there, it is very difficult to market your small business and get ahead of the pack. But you can use Google Alerts to get a better idea of where your competitors stand. You can monitor their marketing strategies or products so you can learn things that could improve your own business.


Earn People’s Trust
Digital marketing grows from social proof, social media signals and real testimonials from clients who have previously used, joined, purchased, or availed of a service or product marketed by your business. Most clients would trust a service or a product when people they know give positive feedback or information about a particular brand. So good recommendation by an individual with a strong following on Facebook or Twitter could make or break your business.


Here is the meaning of some terms we used above.


Website (Content SEO)
Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure and copywriting


Blogs
The content of a blog typically includes text, pictures, videos, animated GIFs and even scans from old physical offline diaries or journals and other hard copy documents. A blog share information to an exclusive group to engage the public.


Online Advertising
Internet advertising’s goal is to drive customers to your website or location (s), or to make a call regarding your products or services


Viral Marketing
Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email. The goal of viral marketing is to inspire individuals to share a marketing message to friends, family, and other individuals to create exponential growth in the number of its recipients


Online video content
Video marketing refers to the use of video to market or promote your brand or offering on digital channels. In simple terms, when you use video to market your brand, product or service, engage on social media channels, educate your prospective and current customers, and interact with them, you’re said to be using video marketing.


PPC (pay-per-click) advertising
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC


Email marketing
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases


Social media (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+, etc.)
Social media are web-based communication tools with common elements that enable people to interact with each other by both sharing and consuming information


Mobile marketing (SMS, MMS, etc.)
Mobile marketing is a marketing technique focused on marketing a business, a product, or a service to mobile (mobiles/tablets/handheld devices) users using mobile-based strategies like SMS, MMS, mobile applications, mobile websites, voice-calls, etc.



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