#1 for SEO

Search Engine Optimization has become a must for any company that want to be found

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic who are genuinely interested in the products that you offer will found you.

We have a list of skills that are highly regarded in the industry. Although many experts can create content and even a content strategy, the efforts of the content team are all wasted without the right SEO.

Every search someone makes on search engines depends on keywords and keywords are used to determine what content best suits a search inquiry based on the different words entered together in the search field. Search engines uses many different search techniques to find the best possible information. The better the source, the higher it will appear on the rankings.

The coveted top spot is hard to obtain because search engines uses an everchanging list of algorithms to find the best results to show their users. That makes it difficult for most companies to get noticed. SEO optimizes the keywords most likely to be searched for a business so that the website is found. The better the optimization, the higher the ranking.

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To understand the true meaning of SEO, let's break that definition down and look at the parts:

Quality of traffic. 

You can attract all the visitors in the world, but if they're coming to your site because a search engine tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.

Quantity of traffic. 

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.

That's true. But have you ever stopped to consider what's behind those magical lists of links?

The SE (search engine) of SEO.

Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine's algorithm.

The O part of SEO

Optimization is where the people who write all that content and put it on your sites are guessing that the search engines will be able to understand what they're seeing, and the users who arrive via search will like what they see.

Optimization can take many forms. It's everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you're proud of.

Our digital marketing experts have put together thousands of successful digital marketing campaigns for businesses looking to increase leads, phone calls, transactions, and qualified website traffic. They’ll do the same for you. Request a free strategy proposal and get a game plan for elite revenue.

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Our Skills

Our SEO Skills

Search Engine Optimisation
AdWords Search Network
Overall AdWords Knowledge
AdWords Display Network
KeyWord Research
Ad Extensions
Location Based Targeting
Conversion Tracking
Negative Keyword Matching
Device/Mobile Targeting
Ad Scheduling
Onsite Optimisation
Off-Site Optimisation
Title Optimisation
Content Optimisation
Keyword Research
Internal Linking
User Experience